The Yeezes have been a part of the hip-hop scene for decades.
But the brand’s latest model, the 350 Boost, could be the beginning of a trend that will be even more important than the new sneakers.
The Boost was released at the end of March and the company says the model has been making its way around the world.
The Boost is the most expensive model on the market, and it has sold out fast.
In China, the model is selling out quickly.
The sneakers have already sold out in some stores in Shanghai, Hong Kong and Guangzhou, according to a post on Yeezer’s official Instagram account.
“This is the first time that the Boost 350 has been seen in China, and the first to be sold at such a high price,” the post said.
But for many in China it could be seen as a first step in a broader trend toward affordable high-fashion sneakers.
“In China the new generation of Yeeza has been influenced by the sneakers and clothes of the 90s, the ’90s and beyond,” the company said.
“And this is how we look at our models and look at fashion, and how we design our products.
So the Boost is a really important step in the journey to bringing our brands to a new generation.”
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