By Mike EhrmannPublished February 15, 2017 12:08AMETER, March 3, 2017–If you’re looking for a pair of soccer cleats for your kids, you’ve found the right one, according to the most recent research from The NPD Group.
Researchers from NPD found that more than 90 percent of the more than 3,600 soccer shoes sold in the United States in 2016 were designed for children, according the research released today.
These findings were bolstered by research conducted by the Nike Foundation for the Sports Industry and Nike’s partnership with the National Sports Foundation.
Nike said the new research supports its strategy to develop soccer cleat technology for kids to help keep kids playing.
“Nike has been a leader in providing a broad range of athletic footwear for kids for decades and this new research shows that we continue to be a leader on that front,” Nike President and Chief Operating Officer, Tom Neumann, said in a statement.
“With these new research results, we’re seeing more and more kids wearing soccer cleate technology in their sports shoes.”
The findings were based on data collected from a sample of 1,200 shoes collected through the Nike+Fitness program.
They included more than 1,600 pairs of Nike+Cup, Nike+Socks, Nike®Foam, Nike Superfly, Nike Pro Elite and Nike Superstar cleats and more than 9,000 pairs of the Nike Superstars.
The research also found that soccer cleated shoes were used in a variety of sports, including baseball, football, basketball, hockey, lacrosse, basketball-only and indoor soccer.
“We know that the world is full of amazing athletes who are using our shoes to help them improve their performance,” said Greg Stapleton, president and CEO of Nike Sports.
“It’s a win-win situation for all of us.
Nike+Powered by Nike+, the Nike + Fitness program, offers a great way to build the best in footwear.”
Nike+FIT has partnered with the Nike and National Sports Libraries to develop educational and marketing materials and other materials for the program.
NPD is a leader when it comes to providing a comprehensive, transparent look at trends and trends for the sports industry.
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